Merchandising, promotions and retail execution for modern trade and local & traditional trade. Connect the campaign objective to the work on the ground—and the evidence your team needs.
Improve presentation. Bring an activation to life. Understand execution gaps. Choose the work your brand needs and build a scope around it.
01
Merchandising & visibility
Your brand needs more than a visit on a schedule. It needs the agreed products, presentation and promotional materials checked in the stores that matter to your campaign.
Connect campaign ideas to practical in-store activity: a clear message, the right environment and field work designed around what shoppers should see, understand or do.
Combine store assessment, separately scoped corrective work and evidence review to help your team understand the gap between a campaign plan and its execution.
Supermarket and formal retail briefs built around agreed shelf standards, campaign placements, access requirements and store-level tasks.
Local & traditional trade
Local shops, main-market outlets and wholesale environments. Define the outlet mix, geography and practical route before setting the delivery plan.
Your category, your brief
Solutions for beverage, bakery, snack, confectionery and other FMCG brands. Shape the activity around how your category is bought, presented and promoted.
PEOPLE + TECHNOLOGY
See the work. Understand the next move.
Photo and video capture become more useful when they connect to a clear task, a configured standard and guidance the field team can act on.
VISION WORKFLOW DEMO ILLUSTRATIVE
Illustrative workflow • sample data
COMPUTER VISION
Turn a field image into structured shelf evidence.
A configured product library can help locate products, count visible facings, estimate share of shelf and flag gaps for review.
Products mapped34
Shelf gaps3
Share of shelf42%
Example values show the type of output, not a customer result or accuracy claim. Share of shelf is observable from configured imagery; market share needs suitable sales or market data.
01
Capture
Photo or video linked to outlet, task and time.
02
Understand
Products, prices, facings, gaps and promotion.
03
Guide
AI assistance gives the rep the next useful action.
04
Prove
Review, recapture and accepted evidence close the loop.
One brand. 50 outlets. One compact regional cluster. Four weeks.
Illustrative project scope
50 baseline outlet assessments with photo evidence.
Supplied POS installations in up to 25 selected outlets, with up to three simple items each.
Basic merchandising resets in up to 10 selected outlets.
10 verification revisits to selected outlets.
Mobilisation, route coordination, weekly exception review and a final evidence summary using an existing workflow.
Identify execution gaps, complete selected authorised corrections and review whether the correction remains in place at the sampled revisit.
Scope note: Installation, reset and verification selections may overlap within the same 50-outlet group. They do not represent additional unique outlets. Access, retailer permissions, supplied materials and accessible stock must be agreed before work starts.
Excluded: Print and material production, stock and samples, venue or site charges, structural installation, special travel and additional software or integrations.
Generic illustrative estimate, not a quotation, fixed offer or customer result. Final scope and price depend on geography, access, approved tasks and supplied materials, and require a written proposal. No sales uplift or compliance outcome is guaranteed.
A CLEARER COMMERCIAL PROPOSAL
Know what you’re commissioning.
01
Define the objective, outlets and channel
02
Agree tasks, materials and responsibilities
03
Set the evidence and acceptance standard
04
Review the scope, price and next steps
Ask for a price against a defined scope. Travel, materials, supervision, evidence and follow-up should be clear so you can assess the value of the work.